This Area,audited as Part of the Marketing Audit,examines the Marketing

question 45

Multiple Choice

This area,audited as part of the marketing audit,examines the marketing culture of a firm.

• A) Marketing strategy
• B) The environment
• C) Marketing productivity
• D) Marketing orientation
• E) Marketing systems

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Definitions:

Calorie

A unit used to measure the amount of energy food produces; the amount of energy needed to raise the temperature of 1 kg of water by 1°C.

Calories

Units of energy that measure the amount of energy food provides to the body.

Fat

A macronutrient that is a major source of energy for the body and aids in the absorption of vitamins.

Immediate Fuel

Energy sources that are quickly available to the body for immediate use, such as glucose.