Direct Marketers Typically Obtain Lists From

question 69

Multiple Choice

Direct marketers typically obtain lists from:

• A) Brokers
• B) Owners
• C) Subscribers
• D) Customers
• E) Inquirers

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Definitions:

Lewin's Model

A three-stage theory of change describing how to initiate, manage, and stabilize the process: unfreezing, changing, and refreezing.

Planned Change

A deliberate effort to improve an organization’s operations or direction through specific interventions, strategies, and processes.

Unfreezing

The phase of Lewin’s planned change process during which a situation is prepared for change.

Felt Needs

Deeply experienced and acknowledged necessities or desires that individuals or groups seek to fulfill.