_____ Involves How the Customer Chooses to Interact and Buy

question 20

Multiple Choice

_____ involves how the customer chooses to interact and buy from the organization and it involves listening to and learning from the customer.

• A) Customer relationship management
• B) Total quality management
• C) Complexity management
• D) Strategic enterprise management
• E) Human resource management

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Definitions:

Specific

Clearly defined or identified; precise or exact.

Profitability Gap

The difference between the actual profitability of a business and its potential profitability under optimal conditions.

Investment Intensity

Indicates the level of capital required to generate revenue within a business or industry, reflecting the nature of assets and resources needed.

Value-Added Activities

Operations or processes that increase the worth of a product or service to customers, thereby enhancing its market value.