Business Marketing Research Is a Useful Tool for Both Customer

question 20

True/False

Business marketing research is a useful tool for both customer management AND new customer acquisition.

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Definitions:

Continuous-process Production

A method of production where materials are continuously fed through the production process, resulting in a steady flow of finished products.

Mass Production

The manufacturing of large quantities of standardized products, often using assembly line technology and machinery, to achieve economies of scale.

Intensive

Involving concentrated effort or resources in a focused area to achieve certain goals or outcomes.

Flexible Manufacturing

A system that allows for quick and efficient adjustments to production processes in order to accommodate changes in product design or demand.