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Managers can communicate through a variety of media. Explain why choosing the appropriate medium is important to a manager. Identify at least four forms of media and give pros and cons for each.
Conversion Ratio
A ratio set at the time bonds are issued; determines the number of shares that can be exchanged for a bond.
Bond Rating
An evaluation made by credit rating agencies regarding the credit worthiness of a corporation's or government's debt issues, reflecting the likelihood of default.
Yield To Maturity
The total expected return on a bond if held to its maturity date, taking into account both interest payments and capital gains or losses.
Premium
The amount paid for an insurance policy or an additional amount above the nominal or face value of securities.
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