Examlex

Solved

Managers Can Communicate Through a Variety of Media

question 129

Essay

Managers can communicate through a variety of media. Explain why choosing the appropriate medium is important to a manager. Identify at least four forms of media and give pros and cons for each.


Definitions:

Conversion Ratio

A ratio set at the time bonds are issued; determines the number of shares that can be exchanged for a bond.

Bond Rating

An evaluation made by credit rating agencies regarding the credit worthiness of a corporation's or government's debt issues, reflecting the likelihood of default.

Yield To Maturity

The total expected return on a bond if held to its maturity date, taking into account both interest payments and capital gains or losses.

Premium

The amount paid for an insurance policy or an additional amount above the nominal or face value of securities.

Related Questions