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What Are the Four Basic Strategies That Firms Use to Compete

question 64

Essay

What are the four basic strategies that firms use to compete in international markets? Under what conditions is each strategy most appropriate?


Definitions:

Vending Machines

Automated machines that dispense items such as snacks, beverages, and tickets to consumers after a payment has been made.

Freestanding Kiosks

Freestanding Kiosks are standalone booths or stalls located in public places, used for selling goods or services or for informational purposes.

Consumer Electronics

Electronic equipment intended for everyday use by individuals, including devices like smartphones, tablets, and laptops.

Television Home Shopping

A form of electronic retailing where products are marketed to consumers through live presentations on television.

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