If a Firm Favors a Push Strategy,using Direct Selling to Educate

question 1

Multiple Choice

If a firm favors a push strategy,using direct selling to educate potential consumers about the features of its products,what kind of products would it most likely sell?

• A)professional services
• B)food grains
• C)consumer products
• D)industrial products
• E)standardized products

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Definitions:

Trust

(1) A business arrangement in which stock owners appoint beneficiaries and place their securities with a trustee, who manages the company and pays a share of the earnings to the stockholders. (2) An estate-planning arrangement whereby a person transfers property to another person and the property is used for the benefit of a third person.

Transfer Property

The act of legally changing ownership of property or assets from one party to another.

Allocation

The process of distributing resources or assigning tasks among people or projects based on a plan or a set of criteria.

Potential Beneficiary

An individual or entity that stands to receive a benefit or rights under a will, trust, or insurance policy, pending upon certain conditions or events.