Theories That Try to Understand the Thought Processes by Which

question 118

Multiple Choice

Theories that try to understand the thought processes by which people decide how to act are called

• A)needs-based perspectives.
• B)reinforcement perspectives.
• C)job design perspectives.
• D)cognitive perspectives.
• E)process perspectives.

---

Definitions:

Consumer Involvement

The degree of interest and engagement a consumer has with a product or brand, which can affect their purchase decisions.

Product Knowledge

Understanding of a product's features, benefits, and uses, crucial for effective sales and marketing.

Involvement

The personal, social, and economic significance of the purchase to the consumer.

Consumer Behavior

The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.