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Fresh Mornings, a breakfast eatery, is suffering from poor employee customer service skills.Fresh Mornings' failure with CRM is the result of approaching CRM as a _____ project rather than an overall company strategy.
Policymakers
Individuals or groups responsible for making decisions and laws that influence a nation's economy, society, and overall governance.
Rational Expectations
The hypothesis that individuals and firms use all available information to make economic decisions and forecasts, impacting market outcomes.
Fiscal Authorities
Government bodies responsible for managing a country's economic policy, particularly regarding taxation and government spending.
Monetary Authorities
Institutions responsible for regulating a country's money supply and financial policies, such as central banks.
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