SmoothKurls Wants to Introduce a New Brand of Shampoo for Which

question 43

Multiple Choice

SmoothKurls wants to introduce a new brand of shampoo for which it wants some consumer data.Its researchers decide to look at demographic variables before launching the shampoo.Which of the following is a demographic variable that the marketers will look at?

• A)personality
• B)gender
• C)usage rate
• D)brand loyalty

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Definitions:

Costs

The expenses associated with the production or provision of goods and services, which may include labor, materials, and overhead.

Market Orientation

A business approach focusing on identifying and meeting the needs and desires of consumers through the product's design, pricing, promotion, and distribution.