Motario Markets Many of Its Brands Based on Age and Gender

question 41

Multiple Choice

Motario markets many of its brands based on age and gender requirements.Motario W is a calcium supplement created for women, while Motario Kids is geared to children between the ages 2 and 12. Motario uses _____ to identify ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for its main target market.

• A)behaviouristics
• B)ethnographics
• C)psychographics
• D)demographicss

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Definitions:

Sample Size

The number of observations or individuals in a subset of a population selected for a particular study.

Measurement Errors

Discrepancies between the observed values and the true values, which can arise from various sources in data collection.

Reliable

Reliable refers to the consistency of a measure or process over time. In research, it means that the results of a study or the performance of an instrument are consistent and can be replicated under similar conditions.

Test-Retest

A method of measuring the reliability of a test by administering the same test to the same subjects at two points in time and comparing the results.