A Psychographic Descriptor Analyses

question 49

Multiple Choice

A psychographic descriptor analyses:

• A)a target market using variables such as country, region, province, city size, and type of location.
• B)ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.
• C)consumers' attitudes to life, their personalities, general interests, opinions, and activities.
• D)usage rates of a product by consumers.

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Definitions:

Amphetamines

Stimulant drugs that increase the activity of the nervous system to enhance alertness and physical performance.

Substance Use Disorder

A persistent pattern of use of a substance characterized by frequent intoxication; impairment of physical, social, or emotional well-being; and possible physical addiction.

Physical Addiction

A physiological dependency on a substance, characterized by the emergence of withdrawal symptoms when the substance is not consumed.

Intoxication

The state of being under the influence of alcohol or drugs, impairing mental and physical functions.