When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride

question 50

Multiple Choice

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubble-gum flavour.Later the same basic formula was given a fresh, minty flavour to appeal to adults.What is this marketing strategy called?

• A)niche marketing
• B)mass marketing
• C)segment marketing
• D)micro marketing

Understand the concepts of preparedness and its role in the development of certain phobias.

Acknowledge the complexities and controversies surrounding the etiology of dissociative identity disorder.

Understand the characteristics and symptoms of various psychological disorders.

Identify factors related to the development and maintenance of psychological disorders.

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Definitions:

DSM-IV-TR

The American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, updated as a 2000 “text revision”; a widely used system for classifying psychological disorders.

Medical Model

A framework in which psychological disorders are treated as medical diseases, emphasizing diagnosis, treatment, and cure.

Learning Perspective

A psychological viewpoint that emphasizes the effects of experience on behavior.

Medical Model

A framework for understanding illnesses and disorders as being caused by biological factors and treatable through medical intervention.