Explain the Variables Used to Segment Target Markets Using Geographics

question 87

Essay

Explain the variables used to segment target markets using geographics.

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Definitions:

Commitment

The state or quality of being dedicated to a cause, activity, or goal.

Optimistic Biases

The tendency to believe that we are less likely to experience negative events and more likely to experience positive events compared to others.

Pessimistic Biases

A cognitive tendency to anticipate negative outcomes or to view situations more negatively than they may actually be.

Easterners

Typically refers to individuals from East Asian cultures, often emphasizing values such as community, harmony, and relational interdependence.