Repositioning Refers To

question 39

Multiple Choice

Repositioning refers to:

• A)analysing why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
• B)the visual representations of how products or product groups are positioned within a category to consumers/customers.
• C)the revamping of the product and the various elements of the marketing mix.
• D)the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.

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Definitions:

Historical Cost

The original monetary value of an asset or investment, not adjusted for inflation or changes in market value.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return, used in discounting and investment appraisal.

Maturity Value

The amount due to be paid at the end of a financial instrument's term, including both the principal and any accrued interest.

Stated Interest Rate

The interest rate specified on a loan or investment agreement, not accounting for compounding or fees.