What Are the Four Main Variables That Marketers Look at to Define

question 96

Essay

What are the four main variables that marketers look at to define their target markets?

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Definitions:

Quality

The degree to which a product, service, or process meets specified standards or user expectations, often associated with excellence or superiority.

Products/Services

Goods manufactured or actions provided by a company for sale to consumers.

Job Enlargement

Increasing the diversity and number of tasks involved in a job to enhance its complexity and the worker's involvement and satisfaction.

Skill Variety

An aspect of job design that involves the degree to which a job requires a range of different skills and talents.