Which of the Following Is the First Step in the Six-Step

question 114

Multiple Choice

Which of the following is the first step in the six-step market research approach?

• A)to identify which approach will be taken to complete the project
• B)to clearly define the problem, issue, or opportunity, and to clarify the objectives
• C)to use quantitative research through observational and/or questioning techniques
• D)to clarify the scope and nature of a marketing problem

---

Definitions:

Risk Factors

Aspects of a person's lifestyle, environment, or genetic makeup that increase the likelihood of developing a disease or injury.

Mood Disorder

Mood disorders are a category of mental health issues that primarily affect a person's emotional state, causing disturbances that range from prolonged periods of extreme sadness to excessively elevated moods.

Postpartum Depression

A type of depression that can occur in both women and men after childbirth, characterized by sadness, anxiety, and fatigue that may interfere with a parent's ability to care for the baby or themselves.

Postpartum Psychosis

A rare psychiatric condition that occurs after childbirth, characterized by symptoms such as delusions, hallucinations, and extreme confusion, necessitating immediate medical attention.