Helga Is Responsible for Identifying Communication Tools Needed to Connect

question 102

Multiple Choice

Helga is responsible for identifying communication tools needed to connect with the consumers and inform them about her company's product.Which of the following aspects of the marketing mix does Helga deal with?

• A)pricing
• B)packaging
• C)product
• D)promotion

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Definitions:

Physical Arousal

The physiological response of the body to stimuli, often associated with increased heart rate, respiration, and energy, preparing the body for action.

Labeling

The process of classifying and naming individuals or groups based on their behaviors, characteristics, or perceived qualities, which can influence both self-identity and social identity.

Schachter and Singer

Psychologists known for their two-factor theory of emotion, which proposes that emotion is based on physiological arousal and cognitive interpretation of that arousal.

Cannon-Bard Theory

A theory of emotion that proposes the physiological reaction and the experience of emotion occur simultaneously and independently.