After an Assessment of Needs, a Marketing Manager Must

question 33

Multiple Choice

After an assessment of needs, a marketing manager must:

• A)develop a marketing strategy.
• B)manage the marketing mix.
• C)create a macromarketing program.
• D)design a micromarketing program.

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Definitions:

Orbital

A region in an atom where there is a high probability of finding electrons.

Increasing pKa

This refers to the process or trend of increasing the acidity constant (pKa), indicating a decrease in acid strength.

Resonance Structures

Different Lewis structures for the same molecule that depict different possible arrangements of electrons.

AntiAromatic

Refers to organic compounds that are cyclic, conjugated, contain a planar ring system, but do not follow Huckel's rule, resulting in increased instability.