Bochenski Mechanical Corporation Has Developed a New Industrial Grinder-Model UF-48-That

question 136

Essay

Bochenski Mechanical Corporation has developed a new industrial grinder-model UF-48-that has been designed to outperform a competitor's best-selling industrial grinder. Model UF-48 has a useful life of 80,000 hours of service and its operating cost is $1.00 per hour. In contrast, the competitor's product has a useful life of 20,000 hours of service and has operating costs that average $1.80 per hour. The competitor's industrial grinder sells for $129,000. Bochenski has not yet established a selling price for model UF-48.Required:From a value-based pricing standpoint what is the differentiation value offered by model UF-48 relative to the competitor's offering for each 80,000 hours of service?

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Definitions:

Integrated Circuits

Electronic circuits on a small chip of semiconductor material, typically silicon, which perform the same function as larger circuits made from discrete components.

Webcam

A small camera that sits on top of a computer monitor or that’s built into a computing device and is usually used to transfer live video.

Computer Case

The enclosure that contains most of the components of a computer, excluding input/output devices like keyboards and monitors.

Bluetooth

A standard for wireless communication that allows data transfer over short distances between stationary and mobile devices, facilitating the formation of personal area networks.