Frequency Describes the Percentage of the Target Population Exposed to a Specific

question 74

True/False

Frequency describes the percentage of the target population exposed to a specific marketing communication,such as an advertisement,within a specified period of time.

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Definitions:

Statutory Law

Laws that have been written and enacted by a legislative body, as opposed to common law developed by courts.

Legislative Bodies

Legislative Bodies are formal assemblies or groups vested with the authority to make, amend, and repeal laws, such as parliaments or congresses.

Plaintiff

A party that initiates a lawsuit.

Defendant

One against whom a lawsuit is brought, or the accused person in a criminal proceeding.