Brenda Wants to Reduce Mass Media IMC and to Increase

question 134

Multiple Choice

Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.To achieve this goal,Brenda will likely increase her use of

• A) sales promotions.
• B) advertising.
• C) public relations.
• D) price reductions.
• E) direct marketing.

---

Definitions:

Pierre Bourdieu

A French sociologist, anthropologist, and philosopher known for his theories on social practices, habitus, and cultural capital.

Performance-Enhancing Drugs

Substances used to improve any form of activity performance in humans, notably in sports, frequently regarded as illegal or unethical.

Male Fitness

The state of health and well-being specifically related to male individuals, often focusing on physical strength, endurance, and overall physical health.

Secondary Socialization

The process of learning appropriate behavior within smaller sections of the larger society, occurring outside the family through institutions like schools and media.