How Have Changes in the Way Consumers Purchase Goods and Services

question 137

Essay

How have changes in the way consumers purchase goods and services contributed to the growth in the use of direct marketing IMC efforts?

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Definitions:

Residual Interest

The interest remaining in a trust or estate once all prior obligations, claims, or interests have been satisfied.

Equity Instrument

Any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities.

Derivative Instrument

A financial contract whose value is derived from the value of an underlying asset, index, or rate.

Liabilities

Financial obligations of a business, including money owed to creditors or suppliers.