There Is an Old Saying "If You Have to Ask

question 114

Multiple Choice

There is an old saying "If you have to ask the price of a yacht,you cannot afford it." Products like yachts are most likely to be associated with

• A) cross-shopping.
• B) competitive parity pricing.
• C) target return value.
• D) prestige pricing.
• E) break-even point pricing.

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