David's Marketing Research Returned the Finding That Customers Were Staying

question 111

Multiple Choice

David's marketing research returned the finding that customers were staying away from his bookstore because of a lack of services like gift cards,return policies,and special orders.David was shocked."Nobody ever asks about that stuff! If it were that important,people would ask about it." David is likely suffering from a(n) ________ gap.

• A) knowledge
• B) standards
• C) ethics
• D) delivery
• E) communications

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Definitions:

Commonsense Theory

A theoretical perspective suggesting that individuals use practical judgment derived from everyday experience to understand and navigate social realities.

Scholarly Theory

Widely tested explanations of human behavior and events generated through systematic research.

Working Theory

Agreed-upon ways of doing things; a hypothesis that has not been tested or proven through structured research

Digital Analytics

The collection, measurement, analysis, and interpretation of digital data to understand and optimize web usage.