The Marketing of Services Differs from the Marketing of Products

question 125

True/False

The marketing of services differs from the marketing of products because services are tangible and separable from the service provider.

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Definitions:

Breakdown Maintenance

A reactive maintenance strategy that involves repairing or restoring equipment only after it has failed.

Preventive Maintenance

Regular and routine maintenance to help keep equipment running smoothly and prevent any unplanned downtime due to unexpected equipment failure.

Equipment

The machinery, tools, and devices necessary for conducting an operation or task.

Machinery

Machines collectively or a single machine, especially those used in industrial or agricultural processes.