If a Firm Promises More Than It Can Deliver

question 95

Multiple Choice

If a firm promises more than it can deliver,

• A)it has created an empowerment gap.
• B)consumers will have a knowledge gap.
• C)it creates a communication gap.
• D)it needs to enact a voice-of-customer program.
• E)perishability becomes a problem.

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Definitions:

Respiratory Membrane

Membrane in the lungs across which gas exchange occurs with blood.

Thick Layer of Mucus

describes a dense secretion produced by mucous membranes, serving to protect and lubricate surfaces.

Pressure Gradient

A pressure gradient is the difference in pressure across a physical space, which drives the flow of fluids from regions of higher to lower pressure.

Volume Gradient

The difference in concentration of a substance across a space or a membrane, often driving diffusion or movement of substances.