Dentists Know Most Consumers Are Hesitant to Use Their Services

question 3

Essay

Dentists know most consumers are hesitant to use their services, in part because what they provide can be painful or uncomfortable at best, but also because much of what they provide is intangible. What is intangibility? How can dentists attempt to overcome intangibility aspects of their service?

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Definitions:

Qualitative Data

Non-numerical information collected through observation, interviews, or open-ended questions that provides insights into people's beliefs, experiences, and behaviors.

Lasting Impact

A durable effect or influence that persists over a long period of time.

Mixed Methods Study

An approach that combines quantitative and qualitative research methods in a single study to understand a research problem from multiple perspectives.

Equal Priority

A research approach wherein qualitative and quantitative methods are treated with the same level of importance.