All of the Following Are Characteristics of Products in the Maturity

question 27

Multiple Choice

All of the following are characteristics of products in the maturity stage of the product life cycle except

• A) laggards are a major focus of marketing efforts.
• B) price competition is intense.
• C) marketing costs increase as firms defend their market share.
• D) the market may become saturated because nearly all potential customers have adopted the product.
• E) to increase the customer base, firms consider entry into new markets and new market segments.

---

Definitions:

Major

The term usually refers to the most abundant or significant product, component, or outcome in a chemical reaction or process.

Structure

The arrangement or organization of something, particularly atoms in molecules or compounds in chemistry.

Reaction

The process by which one or more substances are transformed into different substances with distinct physical and chemical properties.

Organic Product(s)

Chemical compounds consisting of carbon that are produced as the outcomes of organic reactions.