If a New Product Concept Gets Positive Evaluations from Potential

question 49

Multiple Choice

If a new product concept gets positive evaluations from potential customers during concept testing,the next step for a firm is

• A) market testing.
• B) product development.
• C) brainstorming.
• D) reverse engineering.
• E) launching of the product.

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Definitions:

Hypokinesia

A condition characterized by reduced movement or slowness of movement, often associated with Parkinson's disease.

Disorganized Behavior

Exhibiting actions that are erratic or inappropriate for the situation, often seen in schizophrenia and other psychiatric disorders.

Catatonic Behavior

a type of behavior observed in schizophrenia and some other psychiatric disorders characterized by stupor, rigidity, or unresponsiveness to the environment.

Hallucinations

Perceptions in the absence of external stimuli, such as seeing, hearing, feeling, or smelling things that aren't there, often found in psychiatric conditions or drug use.