Using the Diffusion of Innovation Theory, What Factors Contributed to the Rapid

question 85

Essay

Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?

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Definitions:

Expectancy Theory

A motivational theory suggesting that individuals are more likely to act in certain ways based on the expected results of those actions, particularly in relation to rewards.

Motivation

The internal and external factors that stimulate individuals to take actions that lead to achieving a goal.

Expectancy Theory

A motivational theory suggesting that individuals are motivated to perform based on the expected outcome and the value associated with that outcome.

Incremental Goals

Small, manageable objectives set as steps towards achieving a larger goal, facilitating progress by breaking down complex tasks.