The Decision to Delete a Product Is Never Taken Lightly

question 54

Multiple Choice

The decision to delete a product is never taken lightly because, generally, manufacturers

• A)have offered the product line to other firms for purchase.
• B)have made substantial investments in product development and manufacturing.
• C)have promised consumers they will maintain the product.
• D)have used brand repositioning to improve results.
• E)must meet federal standards when taking products off the market.

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Definitions:

Trading Nation

A country whose economy is highly engaged in international trade, evidenced by a high ratio of exports and imports to its gross domestic product.

Trade Deficit

A situation where a country's imports of goods and services exceed its exports, leading to a net outflow of domestic currency to foreign markets.

Remained

Stayed in the same place or condition; continued to be.

Doubled

Increased by 100 percent or made twice as large in size, amount, or number.