Ferrari Is Well Known as a Brand of Luxury Sports

question 108

Multiple Choice

Ferrari is well known as a brand of luxury sports cars; accordingly,it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo.It has also licensed its logo to 68 different products,from sunglasses to guitars.Ferrari might be at risk of which of the following?

• A) brand awareness
• B) perceived value
• C) brand extension
• D) brand dilution
• E) line extension

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Definitions:

Abstractly

Thinking in a way that is not tied to concrete objects or specific examples, involving conceptual, theoretical ideas.

Properties

Characteristics or attributes that define and distinguish substances, objects, or mathematical entities, such as color, shape, size, or numerical value.

Single Attribute

A characteristic or feature of an object or individual that can be isolated for consideration or analysis.

Centration

A cognitive limitation in early childhood, where the focus is on one noticeable aspect of a situation, neglecting other important features.