Education Marketers Know That the Primary Motivations of Most Nontraditional

question 20

Multiple Choice

Education marketers know that the primary motivations of most nontraditional college students are self-respect and self-fulfillment,so they craft their marketing message to emphasize the benefits these consumers are looking for in a college education.What type of segmentation method was used to segment this market?

• A) psychographics
• B) demographics
• C) geographics
• D) geodemographics
• E) behavior

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Definitions:

Taxing Agency

A government body responsible for administering and collecting taxes from individuals and businesses.

Gross Wages

Gross Wages refer to the total amount of compensation a worker earns before any deductions or taxes are applied, including regular pay, overtime, and bonuses.

Overtime

Payment for hours worked by employees beyond their standard working hours, usually at a higher rate.

Cost Per Employee

The total cost incurred by a company divided by the number of its employees, often used to measure efficiency.