When Airlines Created Frequent-Flyer Programs,they Were Among the First Retailers

question 148

Multiple Choice

When airlines created frequent-flyer programs,they were among the first retailers to embrace

• A) geographic segmentation.
• B) education segmentation.
• C) lifestyle segmentation.
• D) convenience segmentation.
• E) loyalty segmentation.

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Definitions:

Overconfidence

An overly positive judgment of one’s own decision-making abilities and performance.

Participant Confidence

The level of belief individuals have in their own abilities and judgments during participation in an activity or research.

Propositional Reasoning

Involves making inferences and deducing facts from propositions, or statements that declare something to be true or false.