We Often See Advertisements Touting a Product as Being Made

question 118

Multiple Choice

We often see advertisements touting a product as being made with natural ingredients,or being long-lasting.Marketers using these types of promotions are positioning their products based primarily on

• A) the value proposition.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) profitability.

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Definitions:

Salience of Group Membership

The degree to which an individual's affiliation with a group is prominent and affects their behavior and perceptions.

Social Markers

Visible or tangible indicators used to infer or assume an individual's social status, group membership, or identity.

Ethnic Identity

The sense of belonging to a specific ethnic group, incorporating aspects such as common language, culture, and traditions.

Colombian Accent

A distinctive manner of pronunciation characteristic of speakers from Colombia.