While Demographic and Geographic Segmentation of Retail Customers Are Relatively

question 73

Multiple Choice

While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do not help marketers determine

• A)how old their customers are.
• B)what their customers need.
• C)where their customers live.
• D)which customers have young children.
• E)what income brackets their customers are in.

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Definitions:

Democratic

Pertaining to a system of government or organization where power is exercised equally among members, often through elected representatives.

Behavioural Science

An interdisciplinary field studying human and animal behavior through the systematic analysis and investigation of behavior patterns and processes.

Organizational Development

An area of study and operation committed to broadening the understanding and efficiency of individuals in achieving more effective organizational transformation and outcomes.

Resistance To Change

The reluctance or refusal to adapt to new policies, practices, or conditions within an organization or personal life, often due to fear, comfort with current states, or uncertainty.