Marketers Often Employ a Combination of Segmentation Methods, Using ________

question 86

Multiple Choice

Marketers often employ a combination of segmentation methods, using ________ to identify and target their customers, and ________ to design products and messages to appeal to them.

• A)loyalty segmentation; demographics
• B)undifferentiated targeting; differentiated targeting
• C)loyalty segmentation; geodemographics
• D)demographics and geography; lifestyle or benefit segmentation
• E)lifestyle segmentation; geographic segmentation

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Definitions:

MU/P Ratio

The ratio of marginal utility (the additional satisfaction from consuming one more unit of a good) to its price, often used in consumer choice theory to maximize utility.

MU/P Ratio

A term not widely recognized or may be misinterpreted without context; likely refers to the marginal utility to price ratio, assessing the consumer satisfaction per unit of currency spent.

Utility Maximization

An economic principle where individuals or institutions make choices to achieve the highest satisfaction or benefit from their resources.

Equilibrium

A state in which market supply and demand balance each other, and as a result, prices become stable.