College Students Can Be a Less __________ Market Segment Because

question 91

Multiple Choice

College students can be a less __________ market segment because students' media habits are quite diverse and firms might have to use a wide variety of media to attract this segment.

• A) substantial
• B) perceptive
• C) identifiable
• D) reachable
• E) quantifiable

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Definitions:

General Public

Refers to the ordinary people in society at large who do not have any special role or position in governmental or specific institutional contexts.

Fraternal Organizations

Groups or societies formed based on common interests, professions, or purposes, often with a focus on mutual aid and community service.

Statewide Nonprofit

A nonprofit organization that operates or provides services across an entire state.

State Legislature

A state's legislative body responsible for making laws, which can be unicameral or bicameral, consisting of a House of Representatives and a Senate.