In the Circles for a Successful Value Proposition Framework, the Value

question 68

Multiple Choice

In the Circles for a Successful Value Proposition framework, the value proposition is represented by

• A)the intersection between customer needs\wants and competitors' benefits.
• B)the intersection between the firm's benefits and competitors' benefits.
• C)the intersection between customer needs\wants and the firm's product's benefits.
• D)the intersection between all three of the circles.
• E)the part of the firm's benefits that doesn't overlap with anything.

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Definitions:

Convergence

The act of moving toward union or uniformity, especially in a scientific, social, or psychological context.

Nearby Object

An item or thing that is physically close to a point of reference or location.

Gestalt Principle

A theory in psychology that proposes the human brain sees objects as whole forms rather than as a collection of parts.

Proximity

The state of being close to something or someone in distance or relationship.