When Marketers Look at Advertising Media They Often Begin with Viewer

question 14

Multiple Choice

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

• A)country culture
• B)regional culture
• C)demographics
• D)micromarketing measures
• E)scenario planning

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Definitions:

Psychodynamic Perspective

A theoretical framework in psychology that emphasizes the role of unconscious processes and childhood experiences in shaping behavior and personality.

Aggression

Behaviors or actions carried out with the intent to harm someone either physically or psychologically, often manifested as a response to frustration or threat.

Unconscious

A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Electra Complex

A psychoanalytic theory describing a girl's sense of competition with her mother for the affection and attention of her father.