Using the BCG Portfolio Analysis,a "Dog" Should Be Phased Out

question 7

Multiple Choice

Using the BCG portfolio analysis,a "dog" should be phased out unless

• A) its marketing manager is a champion of the product.
• B) additional resources could increase its relative market share slightly.
• C) it complements or boosts the sales of another product.
• D) the market has a small chance of rebounding.
• E) none of these. Dogs should be phased out.

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Definitions:

Intrinsic Motivation

Refers to the internal drive to undertake an activity for its own sake, due to interest, enjoyment, or personal satisfaction.

Quantity Of Performance

A measure of the amount of work completed within a given time frame, often used to gauge productivity.

Quality Of Performance

The degree to which a task is completed with accuracy, efficiency, and adherence to standards.

Extrinsic Rewards

Rewards from an external source, often used as motivation, such as money, grades, or praise.