H&R Is a Small,local Heating and Air Conditioning Business

question 4

Multiple Choice

H&R is a small,local heating and air conditioning business.The local military base is a potential source of growth,and H&R already installs and services the type of equipment the military would require,but it is difficult to get established as a certified government contractor.H&R is considering a ____________ growth strategy.

• A) product proliferation
• B) market development
• C) market penetration
• D) diversification
• E) product development

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