Many Catalog Companies Create Special-Run Issues Based on What Customers

question 126

Multiple Choice

Many catalog companies create special-run issues based on what customers have purchased in the past.For example,customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools.This is an example of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production-oriented era marketing practices.

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Definitions:

Paranasal Sinuses

Air-filled spaces within the bones around the nose, which help humidify and filter the air we breathe.

Maxillary

Refers to the upper jawbone in vertebrates, which forms part of the skull.

Nasal Conchae

Curved bony structures within the nasal cavity that help to warm, moisten, and filter the air we breathe.

Vomer

A thin, flat bone forming the lower part of the nasal septum, divided by the nostrils.