Many Catalog Companies Create Special-Run Issues Based on What Customers

question 126

Multiple Choice

Many catalog companies create special-run issues based on what customers have purchased in the past.For example,customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools.This is an example of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production-oriented era marketing practices.

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Definitions:

Newly Built Homes

Houses that have been recently constructed and are ready for occupancy, often indicating new developments in housing markets.

Construction Workers

Laborers specifically trained to work on construction sites, handling various tasks from basic site preparation to finishing work.

Derived Demand

Derived demand occurs when the demand for a good or service arises from the demand for another good or service.

Demand for New Houses

The consumer interest and willingness to purchase newly constructed homes, influenced by factors such as economic conditions, interest rates, and population growth.