The Solicitation of a Consumer's Consent (Called "Opt-In")to Receive Email

question 142

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive email and advertising based on personal data supplied by the consumer is referred to as

• A) collaborative marketing.
• B) personalization.
• C) viral marketing.
• D) choiceboards.
• E) permission marketing.

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Definitions:

Sociology

Sociology is the study of society, social relationships, and social institutions, examining how human behavior and consciousness are shaped by surrounding cultural and social structures.

Group Dynamics

The study of the behaviors and psychological processes occurring within a social group, or between social groups.

Essentialism

The belief that entities have a set of immutable characteristics that define their essence, often applied to social categories like gender or race.

Group Dynamics

The study of the behaviors, interactions, and psychological processes that occur within and influence the actions of a group.