Examlex
To gauge stickiness,companies use the following formula
Labels
Marks or pieces of information attached to an item to provide identification, usage instructions, contents, manufacture, and warning information.
Accurate
Characterized by being correct in all details; exact and precise.
Ordinary Consumer
A typical or average customer who purchases goods and services for personal use.
Fair Ad
An advertisement that is honest, does not mislead, and provides a truthful representation of the product or service offered.
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