When Manufacturers of Consumer Products Market Their Product Lines Using

question 94

Multiple Choice

When manufacturers of consumer products market their product lines using transactional websites,they often minimize the risk of channel conflict by

• A) cooperating with retailers to share fulfillment and sales.
• B) running the risk of breaking anticompetitive laws, such as the Clayton Act.
• C) keeping their websites as simple as possible.
• D) changing their pricing strategy from a skimming to a penetration pricing strategy.
• E) employing the services of Internet warehouses so they do not have to maintain title to the goods.

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Definitions:

Constructive Conflict

A type of conflict where the differences in opinions or approaches are used positively to stimulate thinking and produce better solutions.

Organizational Change

The process through which companies or institutions undergo significant transformations in structure, strategy, processes, or culture to improve effectiveness or adapt to new conditions.

Psychological Reaction

The mental and emotional response of an individual to external or internal events or stimuli.

Stressor

An external source or event that causes stress to an individual, potentially affecting their mental and physical health.