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Define the Customer Experience from an Interactive Marketing Perspective

question 134

Essay

Define the customer experience from an interactive marketing perspective. List the seven website design elements that companies use to produce a customer experience. Which two of these design elements provide a platform for the other five?


Definitions:

Hinge Joint

A type of joint that allows motion in one plane, similar to the movement of a door hinge, such as the elbow or knee.

Saddle

A supportive structure placed on the back of an animal for riding or an engineering component designed to spread load.

Longitudinal Axis

An imaginary line running from the top to the bottom of an object, defining its vertical orientation.

Rotation

The act of turning around an axis or center point.

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