Personalization Refers to

question 34

Multiple Choice

Personalization refers to

• A)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• B)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
• C)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• D)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Intragroup Transaction

Intragroup transactions refer to transactions between entities within the same group, such as sales, services, or financing activities, which are usually eliminated in consolidated financial statements.

Realised Profit

Profit that has been actually earned and received, typically from the sale of goods, services, or assets.

External Party

An entity or individual that is outside of an organization and can include suppliers, customers, government agencies, and lenders.

Company Tax Rate

The rate at which a company is taxed on its profits by the government.